Category 'Interactive'


The Future of Virtual Reality

The future of Virtual Reality has the potential to change our daily lives—from how we communicate to how we spend our leisure time. It’s still early, but it’s already happening, and now is the time for brands and creators to understand what it all means. Google Cardboard means that the Virtual Reality experience can be placed in…

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WEATHERING YOUR WARDROBE

Abercrombie & Fitch are all about looking hot, but they know sometimes the weather isn’t, well, hot. In a smart & practical play, they launched a weather-based app to help you plan the hottest look for whatever the weather.

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INSTA-IKEA

Iconic furniture brand, IKEA launched their annual designer PS collection with zero media or production budget by creating a “website” within Instagram simply by using basic features of the app. Instagram is popular amongst the brand’s target market & created an opportunity to not only browse the collection but also interact & share their own…

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SHARE LOVE, SHARE A COKE

For Valentine’s Day, Coke created “The Invisible Vending Machine” visible only to couples. A sensor would pick up when couples walked past and projected the vending machine accompanied by romantic music. A few seconds later two customized Coke cans would be dispensed.

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VW – FAST LANE SLIDE

Given the choice between a long staircase or a slide, which way would you go? According to VW, there are 2 ways of doing things – you can be on the normal side or the fun side, in the middle lane or the fast lane, driving anything or driving the Polo GTI.

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