“Payments Designed for Growth”
Zapper is a two-sided payments platform that incentivizes growth for South African businesses through digital marketing, loyalty and rewards, customer insights and capital funding.
This South African fintech company empowers business owners, retailers, and merchants, to enhance their customer relationships, make data-driven business decisions, and grow their businesses
Using world-class QR code and URL-based technologies, Zapper specialises in lightning-fast, secure payments. Their popular Zapper app is a customer favourite and a store displaying the Zapper logo inspires trust with customers when it comes to payments. They also provide versatile APIs and SDKs to seamlessly integrate into merchant’s existing business payment operations.
Tasked with updating the brand for improved relevance and reflecting the new positioning of Pioneers in Payments, a digital first approach was needed here.
Visually, it was important to create a clear, recognisable and ownable look and feel. Owning and refining the brand blue, colour gradients now give the digital assets depth and the energy of being a pioneer across all collateral. 3D shapes and animated elements in-app were introduced to carry product and innovation messaging.
Supporting Zapper’s ambition to become the leading choice for Payments and Rewards, TAG played a key role in repositioning this fintech player for growth.