We believe the strongest companies are holistic brands, built around a core purpose that forms the “true North” of the organisation. During times like these, though, it’s easy – and totally reasonable- for brands to be influenced by what’s happening in the world around them. This is tricky territory, brands could get side-tracked while trying to find the answers to lofty questions.
How can you change the conversation around your brand as it relates to COVID-19?
While the solution needs to be carefully formulated for each brand, one thing remains the same: find a way to matter to the customers who need you. How can you shift the conversation around your brand in relation to the coronavirus pandemic? How can your company solve a simple problem? The challenges of our time are unique and overwhelming to say the least, but right now, we can’t fight the urge to focused on action, positivity & impact.
As a business, and even as a society, we move forward by critically questioning the world around us. Our most pressing questions tend to be along the lines of ‘what does the world need now?’, ‘how can we become catalysts for change?’ and ‘which stories are truly worth telling?’ These are some of the questions that have come up while working with clients and on projects that have really made an impact on us, and on our communities.
We believe that this is the kind of thinking the world needs right now.
FINTECH X INCLUSION
What we love about Quona is that their goals directly address the United Nations Sustainable Development Goals (SDGs). Their investments give back by empowering families to become more financially secure, and businesses to become more prosperous. They’re fostering change where it’s needed most, working toward a world of opportunity, purpose, and prosperity. With Quona, we were able to explore the reality of financial inclusion finally becoming a reality in emerging markets. Through their fintech investments, Quona has impacted the lives of 95.7 million people in emerging markets to date – quite a feat.
COMMUNITY X WIFI
During the Covid-19 outbreak, Internet connectivity is more important than ever to keep schools and businesses going. Too Much Wifi has gifted over 100 000 GB of data to underserved communities – that’s a contribution worth over R10 million! Too Much Wifi does excellent work to deliver reliable, affordable internet to underserved urban communities. Their service and initiatives assist business owners operating in South African Townships, allowing them to increase their income and, ultimately, contribute to a stronger local economy.
NATURAL X WELLNESS
Globally, consumers are increasingly searching for healthcare alternatives that are made with natural ingredients. Feel Better Naturally is a health & wellness company focused on the development, distribution and marketing of natural products from Africa. Like many around the globe right now, we’re particularly interested in natural immunity-boosting supplements that tackle colds and flu, and stress relief. And since we’re passionate about wellness, our number one goal is to help our customers to lead happier, healthier, more natural lives.
This process perfectly sums up our approach to making a positive impact during times of collective distress: we follow our passions, we look for solutions to our community’s problems, and armed with a robust strategy, we set out to make it happen.
While the world as we know it is now almost unrecognisable, there are always many ways for brands to find their purpose in the midst of it all. It all starts with looking at your brand from the inside out, finding out what you can offer consumers, crafting a solid recovery plan, and looking out for more ways to help.