Next Stop. A World of Possibility.
Innovation takes many forms and can be seen in all aspects of everyday life. When it comes to branding, it is a constant challenge to come up with the latest smart idea to capture the public’s eye and imagination.
Exploring new ways to reach South Africans out-of-home, ABSA hopped onboard City Sightseeing buses to advertise their brand .
With 43 buses covering 50 destinations across 6 routes every 30 minutes; City Sightseeing buses offer a strategic out-of-home platform. This is specifically in Cities like Cape Town where out-of-home opportunities are few and far between.
The red double-decker City Sightseeing buses are world-renowned, these iconic open-topped buses act as traveling billboards and have an active and established presence taking locals and tourists to experience some of the best-loved locations in the city and surrounds. Watch the experience here.
Transit media is an increasingly popular platform which offers high exposure and captures the markets attention. Globally, transit media has become a highly desirable medium due to the extensive brand and campaign benefits of transit advertising.
Tag 8 is a proud partner of Citysightseeing bringing brand partners onboard the fleet . Contact Tag 8 for CitySightseeing branding opportunities.