ABSA hops onboard City Sightseeing
Exploring new ways to reach South Africans out-of-home, ABSA hopped onboard City Sightseeing buses to advertise their new rewards program.
The red double-decker City Sightseeing buses are world-renowned, these iconic open-topped buses act as traveling billboards and have an active and established presence taking locals and tourists to experience some of the best-loved locations in the city and surrounds. Watch the experience here.
The Absa rewards message is simple, as an Absa Rewards member, you get cash rewards, on all your debit, cheque and credit card purchases, no matter where you shop. What makes this unique is that you earn real cash not just points which means you get paid to sightsee which is even better!
Tag 8 is proud to proud to partner with Citysightseeing bringing brand partners onboard and offering external and internal branding, wifi advertising and activations.