Ayanda Mbanga set out to create a new content platform with the purpose of redeﬁning success. The objective was to share inspiration and insights around the modern day working world in South Africa. We introduced and implemented a content strategy aimed to speak to those interested in making a change in their career or learning about another.
Original content was released and seeded through social media. The interviews, features, and articles about interesting South Africans in their workplaces comes to life on AyandaMbanga.co.za.