LRMG hosted the Futureship and took delegates on a journey into the future by unveiling six megatrends, presented by key industry influencers, that are transforming the business environment. Topics ranged from Globalisation, Individualisation and Demographic Change, to Digitalisation, Technological Convergence and Environmental Change. LRMG partnered with Tag 8 to conceptualize the theme. The concept involved creating a futuristic experience to give attendees an insight into what lies ahead for the business world with a drive to incorporate digital & social sharing, resulting in #Futureship2030 ranking within the top 5 trending topics on Twitter in South Africa on the day of the event.