Le Lude launches “Unforgettable” Marketing Campaign
Franschhoek’s Le Lude Wine Estate has launched its new “unforgettable” brand positioning appointing Tag 8 Marketing Consultancy in partnership with KH Communications to develop the new strategy and creative role out across both digital & PR.
“The new strategy aligns perfectly with Le Lude’srecent 97 points for the 2012 Vintage Cuvée at the Decanter World Wine Awards, the best result yet for any MCC.”
“The creative content, PR and digital that followed The Award positions Le Lude as a true pioneer paving the way for a sector of the South African wine industry on the road to greatness. This approach is underscored by Le Lude being the first cellar to produce an Agrafe (Tirage Liège) Cap Classique – the method of fermenting the wine under cork instead of crown cap. said Andrew Franks, Creative Director of Tag 8.
“Doing PR for a wine brand means facilitating discovery, interesting their followers in trying a new product, or reminding them to return to enjoy old favourites,” says Kirsty Hatt of KH Communications, head of PR and digital for Le Lude Estate.
“We are proud to present Le Lude’s new website which captures the essence of this family-run specialist MCC estate.”
The website now allows visitors to purchase Le Lude MCC directly from the Estate.
“Nothing marks a special occasion quite like a glass of ‘unforgettable ‘ award-winning MCC from Le Lude. concludes Franks.
Visit the website at www.lelude.co.za and order a bottle 🙂