Real People. Real Solutions.
With a challenge of positioning Nashua as a thought leader in business,the Solutions Lab was created to provide inspired, insightful and impactful business content. Tag 8 created an integrated media strategy combining an innovative radio campaign with an always-on digital strategy. We partnered with Primedia’s Face To Face with Success, a bite-sized podcast series of interviews featuring prominent South African entrepreneurs.
The podcast was promoted on top radio stations, namely CapeTalk, KFM, 702 and 94.7 and supported by a strong digital strategy including innovative RTB, Native and booked media placements driving people to the Solutions Lab. Nashua’s Solutions Lab walked away with four awards at the New Generation Social and Digital Media Awards in October 2016 including the overall winner in the Online Strategy of the Year and Digital, as well as Gold for Blogging Excellence and Bronze for Excellence in Content Marketing.