Another Bite of Innovation

Wrigley’s Orbit gum promoted clean teeth on the go by associating the product with coffee on the go, offering coffee-lovers gum samples right there with their coffee. Wrigley’s brought Tag 8 onboard to conceptualize, test and execute a product sampling campaign across Seattle Coffee Co. stores nationwide. We designed a customized coffee cup sleeve and cup tag solution for delivering a sample pack of gum to every customer when purchasing a cup of coffee from Seattle in order to share the clean teeth feeling with every customer purchasing a coffee during winter.