Pradiance is a Natural and Organic skincare range, scientifically formulated containing Kigelia and other powerful African Botanicals. We spent 12 months in research and strategy to inject fresh thinking, innovation and ultimately re-launch Pradiance as a brand. From strategy to manifesto, logo to packaging, as well as a full digital roll-out and e-commerce solution.
The Pradiance logo was inspired by the endless cycle of renewal the moon represents, and embodies the Pradiance Way’ which is about the connection to nature and the regenerative power it provides. We considered the 28 day skin cycle, which happens to be the same as the moon’s cycle – a powerful similarity that ties into their philosophy.
Pradiance required a full packaging refresh and roll-out. The new packaging needed to embody the premium, high-quality contents with a modern and intriguing exterior.
Following the full re-launch of the Pradiance website, we implemented our digital strategy to drive traffic to the site. This included a full digital roll-out through organic content creation, ignited social media presence, lead generation and paid media across all channels.
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Craft + Graft, 2 Gordon St.
Gardens, Cape Town, 8001
