Ray Ban

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Ray-Ban has been an iconic brand the world over since inception, focused on finding ways to break the rules of the traditional.

Recognising the connection between 2 essentials of everyday living – a good cup of coffee and a pair of Wayfarers, Tag 8 developed a coffee cup sleeve featuring a pair of pop-out Wayfarer sunglasses for Ray-Ban. The concept was extended into a campaign across University campuses & repeated in Seattle Coffee Co. stores for Ray-Ban’s Legends optical range in celebration of their 75th birthday in 2012.