The Journey of Business.
In recognising the value and importance of small to medium enterprises (SME) in the South African economy, Retail Capital is partnering with SMEs to help them achieve business growth.
In November 2018 Retail Capital launched it’s summer campaign showcasing the journey of business and telling the story of entrepreneurship. All businesses start the same way and follow the same journey … Some succeed, some fail… but the journey is the same. Tag 8 created an integrated campaign, combining video with digital media and tactical print.
“Starting a business is easy. You need a white board, a cool idea, and a small amount of cash to get you started. The real challenge comes down the line, when you’re trying to scale your business, stay true to your vision, and answer to investors who aren’t in your business and don’t share the same appetite for risk” says CEO of Retail Capital Karl Westvig.