Repositioning Cape Innovation Technology Initiative
The Cape Innovation & Technology Initiative (CiTi) is a Non-Profit Company with a mission to build a future-proof, inclusive society through technology and innovation.
CiTi was established in 1999 and works at the intersection of business, government and society to positively shape the future of the economy and society with the use of innovation and technology. Its headquarters are located in the Western Cape province of South Africa.
One of the benefits of working as a collective is our powerful network.
This project was delivered in partnership with our talented friends at the Billy Group , Mike Joubert on strategy and his daughter Kath conceptualised the UVU name
Deeply curious and instinctively seeking solutions in chaos, Kath is constantly evolving fresh creative ideas with the enthusiasm to see them realised.
It is our fundamental belief that any story can be greatly enhanced by impactful design.
UVU Africa designs and builds future-fit, inclusive societies in Africa through innovation and technology. Previously known as the Cape Innovation and Technology Initiative (CiTi), TAG was tasked to conceptualise and create a contemporary, future proof brand.
We took inspiration from fractals, complex geometric shapes with fractional dimensional properties. A nod to fractal design in architecture, textiles, and more found in many African indigenous societies. Fractals are half-way between completely ordered and completely disordered and formed the design foundation from which we built out for UVU.
For the new name, UVUmbuzi is a Swahili verb for invent, discover, or reveal and is used as a synonym for innovation. UVU also happens to be a palindrome, which is a ‘word fractal’.
Working closely together with the client to come up with a world-class new look for an exciting African tech hub, this was a project very close to our heart. After bringing the new UVU Africa brand to life, we’re working to revitalise sub brands including UVU Bio Labs and CapaCITI.
“UVU Africa designs and builds future-fit, inclusive societies through innovation and technology, we are extending our impact and presence across Africa. We aim to drive inclusive growth of the digital economy through business incubation, acceleration, skills development and creating specialised innovation clusters across the continent.”
We build future societies, today.