The concept of wellness has been around for a long time
However, according to a recent study by McKinsey & Company, these days consumers view wellness through a much broader and more sophisticated lens, encompassing not just fitness and nutrition but also overall physical and mental health and appearance. They also have more choice in the types of products and services they buy and the way they buy them.
How consumers define wellness
Since views of wellness are constantly evolving, companies must understand the market from a consumer perspective. Today’s consumer views wellness across six dimensions.
At TAG we build meaningful brands in the health and wellness sector
From start-ups to established companies, we want what you want for your brand: growth, connection, and impact. Purpose-driven marketing focuses on action, positivity, and impact. It’s about aligning your brand with something that truly matters to people and giving them the tools and inspiration to carry your message further.
Creative campaigns from Cancer Dojo’s Conn Bertish
“Happy people are harder to kill”. Conn Bertish is a cancer survivor, founder and CEO of Cancer Dojo, a mobile app that gamifies the world’s most feared disease.
When Conn Bertish was diagnosed with brain cancer, he chose to put his creativity to the test. Using the principles of psychoneuroimmunology, he created Cancer Dojo, a mobile app that provides tools to increase resilience.